Promo 76: Manufacturing's Big Opportunity with Small Challenger Brands

Speaker 0 00:00 Call me up this week, I'll make it right. My guess, Mathias halting shares, how innovative manufacturers can work with challenger brands to the ritual benefits. Speaker 1 00:09 I think if there was one additional capability that manufacturers could bring to their clients, especially if they want to work with the smaller brands or what you call this, the challenger brands, the ones who might tomorrow be the billion dollar brands. It's to provide, uh, legal and regulatory services and for them to have experts on registration certification and be able to, to do that for, on behalf of their, their clients. Uh, because that's something, again, it's something that many don't know how to do, uh, or even know that they're supposed to do. And even if they do know, it's so time consuming that it takes away a lot of time from the sales and marketing side. And, and to be clear, this is something that most people are very happy to pay for. So it, it would certainly be an additional source of revenue. They could just have a fake fee. Okay. For a registration, we charge this much for a C certification. Here's how much we charge. Uh, and they can build up internal expertise. Somebody know how to do it, and then in turn, they, they can build up relationship with these, um, uh, oligarchs as I call them, two, two, which mine might mean that they have better support from them. Uh, w with each individual brand that they work on Speaker 0 01:31 coming up this week on the mega ride podcast to look at how manufacturers can better support, challenge your brands and build their own businesses.