Promo Episode 102: Become Best in Class - Establish Your Manufacturing Niche Part 2

Speaker 0 00:01 Coming up this week, I'll make a right. Why? Nailing your manufacturing niche could be a game changer for your business. Each business, Speaker 1 00:11 if they would take the time to actually audit their work, profitable non-profitable good customer, not cost a bad customer, um, <inaudible> and they can really look at where the best work is. If they're willing to be brave enough and targeted enough and center their messaging and positioning, they could potentially find a niche. And if they nail the niche, they have a narrative of the niche, they understand the key differentiating factors from them and they can articulate them at scale across their team. Now all of a sudden they can not have to compete against the thousands of competitors. It's just them and a few. And, and, and, and what's interesting is people say to me, James, like, well, Hey, you know, everybody knows us. There's only four folks here that were making, you know, these, these sheets between, you know, sells for, you know, for EVs and battery technology. Oh my. Oh really? So you only have like three people to like kick their butt once they know that sweet spot, that specificity and laser precision of targeting and message, which Speaker 0 01:14 is a game changer. Coming up this week, I'll make it bright James Sodo from industrial shares, how you can nail your manufacturing niche.