Promo Episode 73: Opening Up Minds & the Market for Femcare in India - One Company's Journey

Speaker 0 00:00 It's a David and Goliath story this week on mega right as new Indian company, nine takes on manufacturing giants come in G and J and J in the femcare business. Speaker 1 00:10 I can strongly in fact say that nine is one of the India's a pastor's glowing brand for sanitary napkins category. We had the first Indian brand who got such a good response from market. Uh, I know the studies a often in manufacturers, even good business houses, those who have a good experience in FMCG does markets, but they have not been able to survive in the people business. And, uh, but, uh, we have got exceptional growth late, uh, for the last year, uh, and a N, G and J and J who have lasted for like 30 a and, uh, they have enjoyed the entire market share more than 90% market share belongs to these companies. So it is again, challenging because they had the come with such a big RND and the <inaudible> center. And when an Indian company comes in, do that and, uh, tries to take away some market share and build also. So, uh, it was a big challenge, but, uh, we got a very good accomplishment for the first year with, because a product was right, our sales team was good, and we could able to drive the market <inaudible> Speaker 0 01:22 call me up this week on our show, how one small company takes on a huge challenge to make it right for women in India.