Promo Episode 99: Nailing Your Niche in Manufacturing

Speaker 0 00:00 This week on make it right. We're tapping into the marketing brain, into the man responsible for branding and co-producing manufacturing day in the U S Speaker 1 00:09 huge fan of Elon Musk. And he's one of the people who, or just most notably, um, Oh quoted is saying, Hey, we don't spend any money on marketing. We don't market our business. Um, but I actually, uh, I got to tell you, they are actually doing some of the best marketing out there. They have a level of marketing, um, that, um, is certainly serendipitous and absolutely tied to where we are generationally. But that man, you know, has such an incredible story. And the power of story is what builds empathy with the people following the mission, watching the guy like an inch from going out of business at Tesla when they couldn't deliver. Um, and that empathy and being into that hero story is a big part of, of marketing. Um, so, so yes, marketing is different for every business. You have to understand the role it can play. Some say that more of that sales, more money for more people more often. Right. <inaudible> and I think, I think that's what brings us together when we can understand what is marketing and what does it mean to your business and, and, and, and inserting inside the walls of a manufacturing company. Speaker 0 01:28 Our business, we're talking marketing for manufacturers this week on make it right with James Soto, the founder and CEO of industrial.