Promo 96: B2B Marketing for Manufacturers - Getting It Right

Speaker 0 00:01 Coming up this week, I'll make it right. We're helping manufacturers get their B2B marketing, right? If Carmen Pirie Kula partners, Speaker 1 00:09 how many manufacturers out there that have a total addressable market that is in the hundreds or maybe thousands of firms that can possibly buy from them, but it's certainly not in the tens or 20th that are hundreds of thousands, right? So those marketers who have this kind of B to C mindset, uh, and they're trying to apply it into a B to B, that leads them down the road of, of thinking that inbound marketing is going to be their savior as an example. And all they need to do is um, uh, put some conversion content up on their site, optimize for search and uh, you know, everything's going to come into that top of funnel and convert down. And that's a very flawed approach. If you have a small total addressable market, if you have a small total addressable market, you need to be flipping that funnel on its head. You need to be starting from a point of view of knowing exactly who you want to speak to from a point of view of knowing exactly who are the firms that can buy from me, and then how do I target my message to them and get it in front of the buyers that exist in those firms rather than just trying to be optimized for a keyword term in the greater web. Speaker 0 01:24 Carmen Pirie of Kula partners will talk B2B marketing for manufacturers this week on makeup. Right.