Latest Episodes
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![Episode #107: Behavioral Science based Sales Generation](https://episodes.castos.com/lucidi4/images/Make-It-Right-100.png)
Episode #107: Behavioral Science based Sales Generation
The science of behavioral change can help you amplify your sales. Sean M. Doyle as been working with B2B clients for more than 25...
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![Episode 106: People Focused, Results Driven Branding](https://episodes.castos.com/lucidi4/images/Make-It-Right-99.png)
Episode 106: People Focused, Results Driven Branding
Scott Aaron is an internationally acclaimed, award-winning online marketer, a best-selling author, top podcaster and speaker and the go-to specialist when it comes to...
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![Episode 105: Free Gets No Respect - How to Stop Giving Away Your Expertise](https://episodes.castos.com/lucidi4/images/Make-It-Right-98.png)
Episode 105: Free Gets No Respect - How to Stop Giving Away Your Expertise
Free sounds great in theory but enticing prospects and customers with free design samples, analysis or reports may not win you business. In reality...
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![Episode 104: Crisis Marketing for Manufacturers](https://episodes.castos.com/lucidi4/images/Make-It-Right-97.png)
Episode 104: Crisis Marketing for Manufacturers
"Within crisis are the seeds of opportunity." Are you looking at your manufacturing business with this in mind? Branding expert Jeremy Miller has walked...
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![Episode #103: Open for Business! Making Your Website Accessible to All Users](https://episodes.castos.com/lucidi4/images/Make-It-Right-96.png)
Episode #103: Open for Business! Making Your Website Accessible to All Users
When was the last time you looked at your B2B website to determine if all of the information is up to date and that...
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![Promo 103: Open for Business! Making Your Website Accessible to All Users](https://episodes.castos.com/lucidi4/images/Make-It-Right-95.png)
Promo 103: Open for Business! Making Your Website Accessible to All Users
Is your website locking out 15% of your potential customers because it isn't accessible to some users? Website usability expert Jeff White explains how...