Latest Episodes
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![Episode 99: Nailing Your Niche in Manufacturing](https://episodes.castos.com/lucidi4/images/Make-It-Right-88.png)
Episode 99: Nailing Your Niche in Manufacturing
Are you brave enough to audit your manufacturing business to find where the best work is and to "Go for It" in that market/industry...
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![Promo Episode 99: Nailing Your Niche in Manufacturing](https://episodes.castos.com/lucidi4/images/Make-It-Right-87.png)
Promo Episode 99: Nailing Your Niche in Manufacturing
James Soto says he was born industrial, raised digital and it's with that informed perspective that he approaches the marketing challenges of today's manufacturers....
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![Episode 98: Forego the Heroics - Leading for Team Empowerment](https://episodes.castos.com/lucidi4/images/Make-It-Right-86.png)
Episode 98: Forego the Heroics - Leading for Team Empowerment
Helping others become the best versions of themselves is one of the key traits of a good leader, what leadership consultant Dave McKeown calls...
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![Promo 98: Forego the Heroics - Leading for Team Empowerment](https://episodes.castos.com/lucidi4/images/Make-It-Right-85.png)
Promo 98: Forego the Heroics - Leading for Team Empowerment
What does it take to be an effective leader in 2020? If you believe your role as a leader is to help the members...
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![Episode 97: Socially Distant, Dynamically Engaged B2B Sales & Marketing](https://episodes.castos.com/lucidi4/images/Make-It-Right-82.png)
Episode 97: Socially Distant, Dynamically Engaged B2B Sales & Marketing
Change. Sometimes we pursue it and sometimes it is forced upon us. Perhaps you are well settled in to your sales and marketing process...
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![Promo #97: Socially Distant, Dynamically Engaged B2B Sales & Marketing](https://episodes.castos.com/lucidi4/images/Make-It-Right-81.png)
Promo #97: Socially Distant, Dynamically Engaged B2B Sales & Marketing
Now is the time to get stronger, wiser, and better at how you engage with and market to your B2B customers. Todd Hockenberry of...